Learn more about Logitech’s global vision with Hanneke [Video]

SHANGHAI, Sept. 16, 2024 /PRNewswire/ — Logitech International SA, the Swiss multinational manufacturer of computer peripherals, will allocate more capital and human resources to capture a larger share of China’s rapidly growing market.

Recently, Forbes China invite Hanneke Faber, Logitech CEO for an exclusive interview.

“Our mission is extending human potential in work and play, and we want to help people enjoy those games more, perform better, win a game. So innovation is our bread and butter, and AI really plays a huge role in that, we are like a bridge or an interface to large language models. So I love it when those things come together. Better performance, better cost and more sustainable.” said Hanneke.

“China’s vast customer base serves as a major source of inspiration for Logitech, influencing the company’s business strategies in other parts of the world,” she added. 

Eager to reinforce …