Let’s Build Your Audience in HubSpot with Joshua Oakes – Personalizing Landing Pages with CRM Data [Video]

Ready to stop your landing pages from being one-size-fits-none?

Join Joshua Oakes today for Let’s Build Your Audience In HubSpot, where we’re cracking the code on personalized landing pages that speak directly to your different audience profiles.

Ever notice how Amazon shows you different products based on your interests, while most B2B landing pages show everyone the exact same thing? That’s a problem we’re fixing today.

Think your landing pages are underperforming? You might be:

Trying to speak to everyone (and connecting with no one)

Missing out on easy conversions because your message isn’t targeted

Wasting ad spend by sending different audiences to the same generic page

Ignoring valuable #HubSpot data that could tell you exactly what each audience segment wants

We’ll show you how to:

Use HubSpot’s smart content features to personalize landing pages

Create audience profiles that actually matter

Turn your data into messaging that resonates

Build pages that convert better because they’re personally relevant

Join us live to learn how to make your landing pages work harder for each slice of your audience!

Let’s Build!

Summary

In this conversation, Chris Carolan and Joshua Oakes delve into the intricacies of landing pages and their optimization within HubSpot. They discuss the importance of customer segmentation, tailored messaging, and the role of data in personalizing the user experience. The conversation highlights common challenges businesses face with landing page management and emphasizes best practices for creating effective landing pages that convert visitors into leads. The duo also explores how HubSpot can facilitate this process, making it easier for marketers to optimize their landing pages for better performance. In this conversation, Joshua Oakes and Chris Carolan discuss the importance of understanding customer journey milestones and tailoring landing pages to meet the needs of different audience profiles. They emphasize the significance of aligning sales and marketing strategies, leveraging CRM data for personalization, and building trust with customers through effective communication. The discussion also highlights the need for sales team adoption and buy-in, as well as the importance of consistency in messaging across all platforms.

Takeaways

Landing pages are crucial for customer acquisition.
Personalization can significantly enhance user experience.
Understanding customer segments is key to effective marketing.
Generic landing pages often lead to poor conversion rates.
Data-driven marketing allows for tailored messaging.
Best practices for landing pages have evolved but many remain outdated.
Effective landing pages should focus on the user, not just the campaign.
HubSpot offers tools to optimize landing pages effectively.
Managing too many landing pages can create confusion.
The homepage is not always the best entry point for users. Identify major milestones in the customer journey.
Tailor landing pages to specific audience profiles.
Use testimonials to communicate value effectively.
Align sales and marketing strategies for better outcomes.
Leverage CRM data for personalized customer experiences.
Build trust with customers through transparency.
Enhance sales team adoption by demonstrating value.
Ensure consistency in messaging across all platforms.
Utilize landing pages as a primary communication tool.
Focus on the customer experience to drive success.