LG drives awareness for OLED TVs with video ads

The TV industry is rapidly evolving as smart TV sales continue to surge globally. Smart TVs accounted for more than 200 million-unit sales around the world in 2019¹. By next year, estimates suggest that this yearly total could climb to as high as 266 million units, as smart capabilities become increasingly standard in newer television products².

In Italy, in particular, the TV industry is on the precipice of a significant shift. This year, the country is switching its national Digital Terrestrial Television (DTT) network, which means the technology that once enabled television signals to broadcast over the air to be picked up by antenna is now changing, according to the Italian Ministry of Economic Development³. As a result, TV networks like Italian public broadcaster RAI are planning to fully switch to a new generation of digital signals and protocols, according to reports. That means older TV models …