LG’S BRAND REINVENTION: A GLOBAL SUCCESS STORY | PR Newswire [Video]

Transformation into a Smart Life Solution Company Fuels Remarkable Growth and Recognition

, /PRNewswire/ — LG Electronics (LG) has made significant strides in the global market with its innovative brand strategies, earning its place as a top global brand.

On Oct. 10, LG was ranked 97th in the Best Global Brands 2024 report by global brand consulting firm Interbrand.

On October 10, LG was ranked 97th with a brand value of approximately USD 6.5 billion in the Best Global Brands 2024 report by global brand consulting firm Interbrand.

Interbrand’s evaluation of the Best Global Brands assesses brand value through a comprehensive analysis of a company’s financial performance, role of brand and brand strength. Factors such as direction, engagement and relevance are considered. As a pioneer in the industry, Interbrand’s ISO-certified evaluation criteria are widely regarded as the most reliable methodology in branding and marketing.

LG’s brand value has surged, reflecting significant improvements …