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Liberal leadership launch events devoid of any sizzle [Video]

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Video Analysis for Marketing Insights

Unlike Mark Carney and Chrystia Freeland, Karina Gould is not running for prime minister of Canada — at least according to her launch video. She has limited her declared ambition to becoming the next leader of the Liberal party of Canada: “We need to rebuild our party so that we can rebuild our country.”

While her opponents are running to beat the Conservatives — or at least to save the furniture — Gould appears to have no illusions. Should she inherit the party, it will be akin to moving into an unfurnished apartment during an affordability crisis, with a low bank balance to cover expenses.

Éric Blais is president of Headspace Marketing Inc.

Opinion articles are based on the author’s interpretations and judgments of facts, data and events. More details

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