Lincoln Financial Group Highlights the Responsibility of Love in New Campaign [Video]

Lincoln FinancialGroup announced today that it has launched a new advertisingcampaign called ‘The Responsibility of Love.’ The campaign, which replacesChief Life Officer, taps into one of the most powerful humanemotions to reinforce the important role Americans play in protecting andproviding for their loved ones. The advertisements are featured across numerousplatforms including television, print, digital,social, radioand the company’s website.

“We do extraordinary things for the people we love and, in a way, planning for and taking charge of the future is the ultimate expression of those feelings,” said Lisa Buckingham, chief human resources officer and head of Brand and Enterprise Communications for Lincoln Financial Group. “When you think about what our products and services do for families, it is incredibly well connected to ‘The Responsibility of Love.’ I am extremely proud that we are sharing such a warm and heartfelt message, one …