Link building is a hot topic for lawyers for a couple of reasons:
- Historically, “bad” links could lead to your law firm’s website getting penalized by Google
- Most agencies that law firms hire don’t really do much link building. They say they do, but they don’t
That doesn’t change the fact that high quality links for your law firm’s website remain one of Google’s most important ranking factors.
This guide will provide you a roadmap to build high authority links for your law firm while avoiding the potential penalties along the way.
What are links (translated to the legal industry)?
Links, also called backlinks or hyperlinks, are like the internet’s equivalent of citations. When clicked, they take you to another page either on the same website or another website on the internet.
Usually they are underlined and may also be a different color from surrounding text, often …