LinkedIns Premium Pricing Strategy | SBI Growth [Video]

Once more of the the outcast of the social network community compared to its more news making counterparts – Facebook, Instagram, Twitter, and Snapchat – LinkedIn has been quietly regaining attention from business professionals. Don’t call it a comeback, but with a focus on written content, personal videos, and engagements via comments vs. just sharing articles, LinkedIn has worked its way back to prominence despite some still seeing it only being good for recruiter and sales spam.

And with 500 million subscribers, revenues of $960 million, and a market capitalization of $14.2 billion shows that some people out there love it. A lot.

In the episode of Pricing Page Teardown, Patrick and Peter, show their sneaking admiration for this product. Or rather its pricing. Because LinkedIn doesn’t care that they are expensive. In fact, the data suggest that is exactly what they need to do to grow their revenues even …