National campaign includes digital, social media and integrated media planning
Litehouse Inc. has partnered with Food Network star Guy Fieri to bring the iconic chef’s line of Flavortown sauces to life and they’ve turned to food and beverage marketing agency quench to create a fully integrated campaign to launch the sauces nationwide.
The campaign, which kicked off in July, includes digital advertising, social media, and integrated media planning and execution.
“Flavortown is a big brand with big potential. Each sauce is a testament to Guy’s reputation as a connoisseur of bold, unforgettable and craveable flavors,” said Litehouse Inc. VP of Marketing and Communications Paul Hemmingway. “In the end, this is a sauce America is going to love. It’s up to quench to help tell the Flavortown sauce story and make that connection happen.”
The Flavortownlineup includes nine sauces, including four barbeque flavors and five dipping sauces. Among them are Honey Money BBQ sauce, …