Half of marketers require over two weeks to produce a single email, yet 67% of consumers report receiving too many emails
, /PRNewswire/ — Litmus, a leader in email marketing, released its The State of Email in Lifecycle Marketing, 2024 Edition, revealing how marketers use email across the customer journey, and its consumer survey data, analyzing consumer sentiment on key email marketing trends like personalization, data privacy, location-based data and emails, email type and quantity, and more. With these two data sets, Litmus generated dual perspectives — marketer and consumer — on relevant, timely topics, such as generational divides in email preferences, short-term revenue gains versus long-term growth, the urgency and opportunity in automation and the personalization trade-off.
- For more information about Litmus and its industry research, visit www.litmus.com.
While marketers report struggling with basic personalization due to resource constraints, technical expertise and data challenges, there’s a generational opportunity being missed: 57% of Gen Z and 55% of …