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Liv Monaghan releases music video for “Alltar”

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Video Analysis for Marketing Insights

I’m a procrastinator and tend to leave aside the more tedious, administrative part of my week’s work until Friday.

Although it can be a bit overwhelming, I generally plod through my Fridays using my weekend projects as the carrot, ensuring a reasonably clean slate for the following Monday. 

I felt particularly submerged this Friday, but instead of trying a few minutes of mindfulness, I foraged my personal emails, looking for friend/family comfort amid the plethora of unwanted marketing emails.

I clicked on a mail from singer Liv Monaghan, which included a link to her new video for her song “Alltar” from her second and recent album “First Light.”

It was the first time Monaghan had shot a video in her native Ireland with a fellow Irish creative, and the love and energy they both put into it overflow.

Tim Shearwood shot the video in Glendalough, Co Wicklow, and Liv, a …

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