Live Sports Advertising Analysis | The Sports Replay [Video]

Live Sports Delivers Large, Engaged Audiences

From major championships to local home games, action-packed live sports programming draws in large audiences and provides advertisers the opportunity to reach them in real time. In fact, half of all live content is sports-related.¹

Beyond the Big Leagues

As live sports become increasingly available via streaming, advertisers have more ways than ever to connect with viewers. To efficiently reach new audiences, brands should consider extending investments beyond the “Big Four.”

In fact, according to a recent survey, sports fans are +36% more likely to consider watching at least one non-Big Four sport in the next 12 months.¹¹ Women’s sports leagues also continue to garner more interest from fans and advertisers.¹²

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