Live With CMI BONUS Interview – Marcus Collins [Video]

Culture. It’s a word that people use, but most can’t define. But why is that important? What if we said it’s because no force is more powerful or influential on human behavior than culture.

We recently sat down with Marcus Collins, award-winning marketer, who is the former head of strategy at Wieden+Kennedy New York and a clinical assistant professor of marketing at the Ross School of Business, University of Michigan to chat about his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Marcus explains how if you want to get people to take action, you must first understand the underlying cultural forces that make them tick.

We interviewed Marcus for the June episode of Live With CMI – You can watch the full episode here: https://youtube.com/live/kUjk-Qk59tA