CANNES — The use of clean rooms in commerce media has progressed from conceptual discussions to practical applications over the past 18 months. Panelists noted a shift from explaining what clean rooms are to focusing on use cases like measurement, insights and activation. While education gaps remain, early adopters are leveraging clean rooms for data collaboration, audience analysis and closed-loop reporting. The proliferation of retail media networks is expected to consolidate around quality data providers.
Panel: The Sky’s the Limit: Clean Rooms Redefining Privacy-Enabled Collaboration & Measurement
- Frederick Stanichev, VP of Sales, LiveRamp
- Mike Petrella, Managing Director, Strategic Partnerships, Kinective Media by United Airlines
- Christine Maguire, GM, VP, Global Media Business, Tripadvisor
- Moderator: Tameka Kee, CIMM
Global Leadership Summit: Retail & Commerce Media – June 17, 2024
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