MACH Architecture: Scalability, Innovation, & Flexibility [Video]

Our role in the MACH Ecosystem

Our collection of microservices seamlessly integrates into our clients’ marketing ecosystems, ensuring optimal performance and flexibility. We collaborate extensively with other MACH members, including Google, commercetools, and Bloomreach, to enhance the value we deliver to our customers. Our solutions are fully hosted on Google Cloud, leveraging the latest technology to ensure scalability and seamless integration with existing tech stacks.

AIR is integrated with over 80 other SaaS platforms and providers, ranging from point-of-sale systems to CDPs, payments and ecommerce platforms, each using APIs to orchestrate constant communication and facilitate plug-and-play flexibility. Our API-first approach means that every solution that is deployed by our retail clients is detached from the front-end user experience and the data layer, allowing for complete customisation of the user experience, and means any changes to individual components can be executed quickly and cost-effectively.