Written by: Lauren McKinney
Buckle up — marketing moves FAST. When trends come and go, finding the perfect balance between tradition and modernity is an art. Finding a way to confidently communicate and create at the intersection of tradition and modern marketing requires acknowledging both past and present weaving together timeless essence with dynamic innovation.
Every brand has roots, a story, and a unique identity shaped by tradition. When Madison+Main creates for our clients, from a full campaign to a simple social media post, we pay homage to the foundations of marketing. Classic storytelling, brand values, and a strong visual identity create a lasting impression.
Marketing is best, however, when influenced but not confined by tradition. Embracing the cutting edge of modern marketing techniques is vital to staying relevant and in front of your desired audience. From digital content calendars to adapting new formats for social media platforms, it is imperative to stay on …