Out-of-home (OOH) advertising has long been a marketing staple, providing a way to capture the attention of people as they navigate their daily lives. But as the advertising landscape evolves, so must OOH strategies.
Augmented reality (AR) is redefining what’s possible in the world of OOH advertising, offering marketers and advertisers a powerful tool to elevate campaigns and engage audiences in new and innovative ways. And with web-based augmented reality (WebAR), brands can power AR everywhere through the browser, with no app download required.
Let’s explore why AR should be an integral part of your OOH advertising strategy and how it can revolutionize the way you connect with your audience.
Enhance engagement
Traditional OOH advertising relies on static displays, but AR introduces an interactive element that captivates and engages audiences. By overlaying digital content onto physical environments, AR transforms billboards, posters, video and other OOH mediums into dynamic, immersive experiences. By engaging …