Makers of Rice-A-Roni Unveil Dinnertime Innovation, Mac-A-Roni, with Humorous Keynote Featuring Joel McHale [Video]

McHale invites families to taste the “possibilicheese” with Mac-A-Roni, while the brand offers a chance to try it at a free pop-up in NYC. 

CHICAGO, Sept. 18, 2024 /PRNewswire/ — While other innovation giants are unveiling new technologies, fashion and seasonal offerings this fall, the makers of Rice-A-Roni are serving a different kind of innovation. No, it’s not AI-powered nor pumpkin flavored, but it is creamy, cheesy and sure to solve even the toughest dinnertime woes by giving meals a taste upgrade. It’s Mac-A-Roni.

You may be asking, “doesn’t Mac-A-Roni already exist?” One would assume as much from a leader in rice and pasta blends, but it’s taken some time to develop a macaroni and cheese worthy of the Mac-A-Roni name. The result? Two creamy, cheesy mac and cheese flavors that taste like they took …