Making technology a company capability at Foot Locker [Video]

The footwear retailer’s CTO Adrian Butler recently spoke with Martha Heller, CEO of Heller Search, about integrating technology into the employee and customer experience.

Credit: Foot Locker

Retail is dynamic, ever-changing, and generates a lot of data, and through merchandising, in-store transactions, supply chain, digital, and pricing, the opportunities to leverage data are endless.

Omni-channel retailing puts even greater importance on the ability to manage and integrate data effectively across the enterprise. For Adrian Butler, who has been CTO of the $8 billion global business for about two years, the key is to focus on the data that matters most, and to help the entire business understand how to use its data to inform decisions and better serve customers.

What transformation is currently underway at Foot Locker?

Last year, Foot Locker set out on an ambitious strategy called “Lace Up,” focused on four key pillars: expand sneaker culture (unlocking the inner “sneakerhead” in all of us); power up our portfolio (driving …