Managing Social Media Profiles for Municipalities in Pennsylvania [Video]

The process for managing social media profiles for municipalities in PA can be broken down into a series of steps. In this program, public relations and social media expert Gina Rubel explains how to manage each step to the Government Finance Officers Association of Pennsylvania.

In the second part of a six-part video series, Gina Rubel highlights the importance of social media management and understanding the benefits, risks, pitfalls, liabilities, protocols, and best practices for engaging on social media for municipalities. She breaks down the management of social media profiles for municipalities into a five-step strategy.

Determine your goalsReview the municipalities’ business goals and determine if they can be supported through social media engagement. Communication creates trust and if you can’t communicate, people will think you have something to hide. It is also crucial to understand and differentiate between business and social goals.

Conduct a social auditConduct a social media audit in order to determine the target audience, engaged audience, protocol …

Tags Data Driven Marketing, Data Science, Digital Marketing, Marketing