Manchester Camerata launches new campaign [Video]

Manchester Camerata has launched a new poster campaign targeting a younger audience and highlighting a ticket deal.

The new campaign is designed to draw awareness amongst the under 30s to the camerata and £10 ticket deal.

The campaign finds Manchester Camerata putting up a string of posters throughout Greater Manchester taking inspiration from popular culture.  The 10 variations of the poster use slogans such as ‘centuries of clout’, ‘it’s like the club, but different’, ‘hits different’ and ‘orchestra and chill’.

The poster campaign is supported by a digital video campaign in which members of the Camerata marketing team dressed in black are seen putting up posters in places which normally would be removed quickly (eg – Piccadilly train station, the back of a bus, on a huge bus, a metro stop) – The Camerata team are keen to note that they do not support fly posting under any circumstance and that all the posters in …