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Mango ‘Joy Ride’ brings fruity vibe to Texas, Florida, Mississippi this summer [Video]

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Interactive and Immersive Marketing

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It’s peak mango season right now — and to celebrate the tropical fruit, the National Mango Board launches its mobile “Joy Ride” later this month to bring the mango vibe to consumers across America. 

Through this mobile food truck tour, mango lovers in three states can learn about the stone fruit, taste it and have interactive fruity fun at pop-up events. The tour is scheduled to make stops in Prosper, Texas; Frisco, Texas; Tallahassee, Florida; Pensacola, Florida; and Oxford, Mississippi.

Dan Spellman, marketing director for the National Mango Board in Orlando, Florida, told Fox News Digital that this “Joy Ride” was conceived as an engaging way to bring the joy of mangos directly to consumers.

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“By hitting the road with an interactive food truck, the …

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