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Marchesi Frescobaldi Strengthens its Digital Presence with the Help of AI and Google | PR Newswire [Video]

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Personalization Strategies using AI

The Tuscan Company, a global benchmark for quality in the wine industry for over 700 years, continues its unwavering pursuit of innovation

, /PRNewswire-PRWeb/ — Over the past five years, Marchesi Frescobaldi has made huge steps towards growth in its digital presence, strengthening its search engine positioning, expanding its online reach, and enhancing its brand image and competitiveness.

The company’s success stems from their ability to adopt cutting-edge Artificial Intelligence solutions, guided by a strategy focused on engaging its audience and providing added value to its users, through high-quality content and efficient user experience methodologies.

“Our company is experiencing remarkable growth, as digital technology is one area where we have consistently maintained strong investments,” explained Frescobaldi Group CEO, Fabrizio Dosi.

“Our brand’s online presence and reputation have always been central to our overall strategy. Leveraging advanced technologies enables us to communicate the world of Frescobaldi, focusing not only on our products but also on our core values, philosophy, vision, mission and …

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