Marketers should consider these ethical concerns when using AI [Video]

We have an AI problem, says Jamie Bailey at Ledger Bennett. But it’s probably not what you think.

The last two years have seen the marketing world wrestle with the question: “Will AI take my job?” Now, a deeper, more menacing challenge needs addressing.

In a world in which nearly all marketers are already using AI tools, we share the responsibility of discussing some ethical issues.

Firstly, AI algorithms use an obscene amount of power. Every day, ChatGPT alone uses around one GWh of electricity, equivalent to around 33,000 houses. If you’re using AI in your marketing, you could be hindering your business’s (or client’s) net zero efforts while undermining the values you publicly stand for.

Marketers must take the time to research our options and understand the environmental impact of using these tools.

Bias and plagarism

In using AI, we may also be unwittingly perpetuating historical biases. In the early days of AI tools, the flaws were evident and alarming: One team …

Tags Data Analytics, Marketing, Marketing Automation