The dynamics of pipeline generation and budget allocation in B2B marketing have undergone a significant transformation in recent years. In this conversation, we explore:
How pipeline growth used to rely on a simple equation of “more dollars = more pipeline” and the CMO’s sole responsibility for budget justification.
The shift towards a more collaborative partnership between finance, marketing, and sales teams.
The role of tools like RevSure in enabling data-driven decisions and fostering alignment across teams by providing actionable insights.
Discover how access to better data has revolutionized the way organizations plan, allocate resources, and drive pipeline growth.
Learn more about RevSure: https://www.revsure.ai/