Mastering Marketing and Strategy for Small Businesses – Usman Sheikh [Video]

Mastering Marketing and Strategy for Small Businesses – Usman Sheikh
Welcome to the CanadianSME Small Business Podcast! Today, we’re joined by Usman Sheikh, Head of Web Worx Labs, who brings over 18 years of expertise in analytics, strategy, and digital transformation. Usman has led his team in building data-driven strategies for clients across 30 countries, with a strong focus on sectors like healthcare and hospitality. His expertise in harnessing data to drive growth, optimize branding, and achieve operational excellence has set Web Worx Labs apart in the digital landscape. We’re thrilled to have him here to share valuable insights on marketing, strategy, and branding for small businesses.

Key Highlights:
• Data-Driven Marketing: How to leverage data to refine your marketing strategy, enhance customer engagement, and optimize ROI.
• Building a Strong Brand: Usman’s top strategies for small businesses to create a brand that resonates and retains in today’s competitive marketplace.
• Operational Excellence through Analytics: Transforming data into actionable insights that support efficiency, growth, and customer satisfaction.
• Industry-Specific Insights: Key digital strategies for healthcare, hospitality, and beyond, tailored to help small businesses thrive.

– – – –

Thank you, Usman, for your insights and expertise. Special thanks to our partners
RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
Constant Contact: https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand
IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME
Google: https://www.google.ca/

For more insights and expert advice, subscribe to the CanadianSME Small Business Magazine at www.canadiansme.ca. Join us next time for more strategies to help your business thrive!