Social media offers just about all the different content you could want.
If you’re looking for inspiration for redecorating, try Pinterest.
If you want to see adorable cat videos, go to TikTok (or Instagram if you’re old enough to remember the Y2K panic).
If you want to know the political opinions of people you haven’t spoken with since high school, try Facebook.
And if you want to run a successful B2B marketing campaign, use LinkedIn.
LinkedIn stands out among social media platforms because, though it does lack in the cute cat video department, it’s the platform that’s most likely going to help you professionally. And the good thing about LinkedIn is also the challenging thing: It has over a billion users.
There’s an enormous pool of potential customers and business partners just waiting to see your excellent digital marketing content. But to stand out above the noise, you need the best LinkedIn ad strategy possible.
All the various social media platforms have their pros and …