Mazda North America Doesn’t Follow Zoom-Zoom Revival; Goes For Move And Be Moved Instead | CarGuide.PH [Video]

Mazda may have revived their iconic Zoom-Zoom tagline for some markets, but North America won’t be one of them. Instead, they’re moving into a new direction with their “Move and Be Moved” campaign.

Mazda North America calls the move “the beginning of a brand transformation at a critical point in the company’s 104-year history.” They went on to say that the Japanese carmaker “will restructure its brand through experiences, products, and marketing.”

The new creative takes a driver-forward approach, putting the human first. Directed by award-winning director, Nicolai Fuglsig, known for his human stories of passion and immersive approach. The creative film champions the choices drivers make to seek out what moves them. It features talent who live with intention, including Nika Mühl, WNBA Rookie on the Seattle Storm, Cliff Kapono, Biologist and Professional Surfer and Helio Meza, MX-5 Cup Racer.

With the driver at the center of everything Mazda does, “Move and Be Moved” and “Choose to Be Moved” …