Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use] [Video]

Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying isn’t only for the biggest brands anymore.

If you’ve been looking for new ways to get your ads in front of your target audience, I’m going to walk you through how to do just that — from how media buying works to the processes for carrying it out.

Then, I’ll take you through the best platforms to get you started, with tips and advice from marketing experts along the way.

Ready? Grab your free media plan template, and let’s dive in.

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