In an inspired move O2 has created an AI grandma that will trap scammers into meandering conversations to waste as much of their time as possible.
‘Daisy’ is a human-like chatbot designed to combat scams.
Designed to mimic the conversational style of a witty grandmother, Daisy engages with fraudsters in real time, wasting their time and resources.
The video showcases authentic interactions between Daisy and exasperated scammers. While engaging with the fraudsters, Daisy skillfully avoids sharing any sensitive information, like bank account or credit card details.
Instead, she redirects the conversations to trivial subjects.
This leaves the scammers visibly annoyed as Daisy excitedly chats about her cat, Fluffy, or dives into elaborate stories about her family, knitting projects, or entirely fabricated personal anecdotes.
Campaign by VCCP.