Mercedes-Benz has announced a partnership with Sony Pictures Entertainment, IMAX Corporation, ad DTS, Inc. to offer IMAX Enhanced movies from Sony Pictures in its vehicles later this year. The in-car entertainment experience will enable owners to enjoy movies like “Venom: The Last Dance”, “Spider-Man: No Way Home” and “Uncharted” in their vehicle.
“We are bringing our most immersive sound experience directly to the vehicle in a way that hasn’t happened before. With this collaboration, we’re not just providing a quality audio experience, we’re helping bridge the gap between home and vehicle, delivering personalized entertainment where consumers want it,” Bill Neighbors, Chief Content Officer for Xperi said in a press release.
IMAX Enhanced adds to the experience, pairing the picture with the company’s signature sound experience via the car’s audio system, when viewing select films. The films are dubbed in multiple languages.
The video entertainment service, RIDEVU, is only available in …