Mercedes-Benz expands Manufaktur program, opens customer studio [Video]

• Mercedes-Benz’s Manufaktur personalization program is growing
• Mercedes has opened a new Manufaktur Studio to enhance the customer experience
• Mercedes PixelPaint system enters production and is part of the Manufaktur Studio

Mercedes-Benz is ready to take customer involvement and customization one step further.

On Thursday, Mercedes opened the Manufaktur Studio while announcing an expansion of the personalization program’s customization capabilities and offerings.

The Manufaktur program is located in Sindelfingen, Germany, where Mercedes’ headquarters are located, and now includes the Manufaktur Studio.

Located inside the main Sindelfingen complex, the Manufaktur Studio allows customers to be part of the experience. Customers can watch and feel part of the customization of their vehicles as the Manufaktur’s team hand-builds the customized components.

The Manufaktur Studio is split into four sections including the logistics area, vehicle preparation, matrix production, and the customer area.

Mercedes launched the Manufaktur program back in 2015, originally as the Designo Manufaktur program. The Designo designation was eventually dropped. In 2021, the …