Merchant Roots in San Francisco transports guests into an unforgettable dining experience [Video]

SAN FRANCISCO — At Merchant Roots in San Francisco, the menu is always exciting, with a new tasting experience and theme offered every few months.

“We try as much as possible for this to be a new restaurant every time we change our themes,” said Ryan Shelton, chef and owner of Merchant Roots.

It’s a major undertaking with each theme taking about nine months to create. The themes have ranged from “Merchant Roots and the Chocolate Factory” to “God of Wine.” Each theme has a unique menu with up to 20 courses.

The current theme for Fall 2024 is “Color Theory,” which highlights the beauty of different colors with 10 monochromatic courses.

It’s not just about the food though, it’s about the overall dining experience, “We change the lights in the room. We change the projection in the room. We have a few other kind of really silly little multimedia effects that try …