Meta unveils AI tie-up with horror movie producers [Video]

The advance of AI was one of the flashpoints during last year’s writers’ strike in Hollywood, where creatives feared that studios would use AI tools to create scripts or even replace actors.Photo: JULIEN DE ROSA / AFP/FileSource: AFP

Tech giant Meta has unveiled a partnership with horror film production company Blumhouse to road-test its latest AI video tool.

The program, known as Movie Gen, was announced earlier this month though Meta said it was still being developed and would not be added to publicly available products until next year.

On Thursday, Meta announced that it had been working with filmmakers from Blumhouse — known for producing franchises like “Paranormal Activity”, “The Purge” and “Insidious” — to refine and improve the tool.

Oscar-winner Casey Affleck, who was also given early access to Movie Gen, praised it in a promotional video as “more like a collaborator than it is like a …

Tags AI Content Recommendation Tools, AI Content Strategy Tools, Artificial Intelligence, Technology