METALLICA has collaborated with Virginia Tech on a new collection of t-shirts and hats. The co-branded merchandise, which is being made available just in time for the football season, features designs inspired by the band’s logo and original sketches by Virginia Tech artist Steven White.
Regarded among college football’s most powerful entrances, METALLICA‘s “Enter Sandman” is a tradition that dates to August 27, 2000 when Virginia Tech installed its first video scoreboard in Lane Stadium and needed a new walkout song.
“This co-branding makes a dream of nearly 24 years come true,” said Heather Ducote, senior director of marketing and brand management. “We’re excited to formalize our collaboration with METALLICA, since one of their most popular hits is already embraced at Virginia Tech athletics events as a beloved Hokie tradition. And it’s a collaboration that mobilized many university departments; the Virginia TechAthletics Department, the marketing team, the Office of Licensing and …