Metaphysic Resurrects Eminems Alter Ego Slim Shady in MTV Video Music Award Win

Creative studio Metaphysic, specialists in combining generative AI technology and human artistry to achieve photoreal digital facial re-creations, re-created a live performance of Eminem’s 1999 alter ego, Slim Shady, onstage at this year’s MTV Video Music Awards held last night at the UBC Arena in New York. The studio also won the Best Visual Effects Award alongside production company Synapse and director Rich Lee for Eminem’s Houdini video, the first ever VFX VMA awarded for a digital character recreated by artists using an AI-powered pipeline.

Metaphysic CEO Tom Graham shared, “It’s so amazing to work together with Marshall hand in hand to recreate this character using our Generative AI tools and artistry.”

In the video, winner of the best Hip-Hop VMA, Eminem’s iconic alter ego, Slim Shady, makes a dramatic return, stepping out of a portal from the past to save Marshall Mathers’ career. The video, featuring cameos from Dr. Dre, Snoop Dogg, Pete Davidson, and others, …