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Interactive and Immersive Marketing

MGM Resorts and Playtech bring live dealer to Vegas [Video]

MGM Live creates a unique omnichannel experience, letting in-person and interactive consumers play side by side at the Bellagio and MGM Grand.

iGB content director Robin Harrison digs into the deal with Playtech chief executive Mor Weizer and MGM Resorts’ SVP and head of interactive Christian Stuart.

This makes good on MGM Resorts CEO Bill Hornbuckle’s pledge to bring the land-based giant into the digital realm, Stuart explains. After “scouring the earth” for a partner capable of creating a seamless offering it ultimately selected Playtech on the strength of its technology.

Weizer explains current dual play products usually offer a shot of the table only, but Playtech is going a step further with MGM Live.

Playtech aims to incorporate the venue into an immersive experience from the user at home including gaming floor shots from a network of cameras throughout the casino.

“This is truly unique,” Weizer says. “It hasn’t been done before.

“We are extremely …

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