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MI Bright Lights is a new, immersive outdoor holiday show & experience [Video]

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Interactive and Immersive Marketing

WESTLAND, MI (WXYZ) — Transformed from scary to merry, the Iconic Eloise is excited to announce “MI Bright Lights” – a new, immersive outdoor holiday show and family experience featuring dazzling lights, festival displays, and holiday cheer, all from the comfort and warmth of your own vehicle.

The drive-thru light show, which will take place in the parking lot, is synchronized to a special soundtrack filled with holiday favorites. The experience includes a ¾-mile drive-thru display with a high-tech pixel-based light show synchronized to seasonal music, accessible by a radio station unique to MI Bright Lights guests. Each section of the drive-thru captures the essence of the season, featuring “Candy Cane Lane” – with 14-feet tall candy canes, a Christmas tree forest, tunnel, and Santa’s Workshop.

On December 7, MI Bright Lights will host a one-of-a-kind Holiday Drone Show featuring 200 drones projecting festive images in the night sky. The 15-minute show starts at 6 p.m., with the drive-thru …

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