Microsoft VP Silvia Candiani on transforming media with AI & walking the ethical tightrope [Video]

At CES 2025, the tech exec delves into a pressing challenge for many in adland: harnessing the revolutionary potential of AI while navigating complex ethical terrain.

From Spotify’s AI-crafted playlists to Amazon’s increasingly prescient product recommendations, AI is no longer a futuristic promise but a disruptive force rewriting the rules of media and advertising. At CES 2025, where the latest innovations collide with industry expectations, AI’s role has taken center stage.

In conversation with The Drum, Silvia Candiani, Microsoft’s vice-president of telecommunications, media, entertainment and gaming, spoke candidly about her hopes for an AI-infused future of media – and maps the pitfalls that dot the path ahead.

AI tools are becoming “the companion for every consumer,” Candiani says, alluding to the increasing integration of the tech into daily life. “We’ve seen the fastest pickup of this technology out of all technologies in the last few years.”

Nonetheless, she urges organizations …

Tags Big Data, Content Curation, Content Strategy, Technology