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Personalization Strategies using AI

MikeWorldWide Promotes CFO Patrick Resk to CFO and Chief Operating Officer | PR Newswire [Video]

Resk’s leadership will accelerate technology-driven transformation and operational innovation

, /PRNewswire/ — MikeWorldWide, a leading independent global public relations agency, has promoted Patrick Resk, adding chief operating duties to his current role as chief financial officer. Resk, who has already driven transformative new thinking since joining MWW, will continue to advance the agency’s technology integration and data strategies, leveraging innovations like AI to connect and streamline the firm’s operations – from staffing models to pricing.

“Patrick has been a game-changer since he came on board just over a year ago,” said Michael Kempner, founder and chief executive officer of MikeWorldWide. “His focus on leveraging AI and optimizing our tech stack aligns with our vision for a more nimble, data-powered agency that anticipates client needs in a complex, digital-first landscape. This is an exciting step forward as we position ourselves to meet the challenges and opportunities ahead.”

In his expanded role, Resk will be responsible for the following initiatives:

  • Accelerating Innovation:
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