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Video Analysis for Marketing Insights

Millennial Manager Discovers If She’s Still ‘Cool’ Compared to Gen Z Staff [Video]

Back in the day, millennials used to be admired and considered cool—but not so much these days. Now, it seems that Generation Z hold all the power, so one millennial decided to put that to the test by going against her younger coworker to find out who really is the cool one at work.

The now-viral video that was shared on TikTok (@aperolabel) shows the millennial marketing manager, Anna, 31, demonstrating how she performs certain tasks. At the same time, her 23-year-old colleague, Gill, a Gen Zer, answered the same questions to get a comparison across the generations.

While they answered each of the questions differently, Gill, the social media and marketing coordinator at maternity fashion brand Apéro Label, told Newsweek that “one of the biggest differences” was how they created a love-heart symbol with their hands. Gil did this by connecting her forefinger and index fingers, whereas Anna put both her hands together in typical millennial fashion.

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