In a world of high-stakes purchases and even higher buyer experience expectations, B2C companies face a triple challenge: disjointed teams, fragmented data, and a fractured buying journey.
Invoca’s ‘The State of B2C Revenue Execution Report’
The result: stagnant revenue growth. Get The State of B2C Revenue Execution Report to learn about the challenges B2C marketing, sales, and contact center teams face and how you can overcome them to unlock growth.
Exclusive insights from 600 marketing, sales, and contact center leaders include:
- The root causes of disconnected buying journeys
- How misaligned teams hinder revenue growth
- Why the B2C buyer journey is breaking down
- How revenue leaders are (or aren’t) connecting investments to revenue