Mobile game Monopoly Go! released its first global campaign today — a series of comedic, star-studded television and social media videos starring Will Ferrell as the voice of Mr. Monopoly.
Friendship Pays, designed by Omelet advertising agency and Scopely, which created Monopoly Go!, also features Jason Momoa playing Momoney, Chris Pratt playing Extra Chrispy and Keke Palmer playing Keke GoGo. Together, the team of friends robs banks, speeds around the Monopoly Go! board in the game’s token car and breaks out of jail.
“We wanted to bring to life the rollercoaster of playing Monopoly with friends,” Jamie Berger, SVP of marketing at Scopely, told Campaign US. “One moment, you’re competing with each other, charging rent and robbing banks, and the next moment, you’re all playing together.”
This journey takes place in GOville, a city blending the real world with the “fantastical and bonkers” Monopoly Go! universe, said Raul Montes, Omelet’s …