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Mystic Aquariums Dino Seas exhibit is immersive experience [Video]

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Interactive and Immersive Marketing

MYSTIC, Conn. (WTNH) — A new, immersive and interactive exhibit opened at the aquarium during Memorial Day Weekend last year and quickly attracted crowds.

You walk into this exhibit and you’re struck by a mood, like walking along a beach or going underwater. The effect is heightened by a Megalodon that greets visitors — just one of the incredible animatronic creatures in the exhibit.

Watch penguin chicks take their first swim at Mystic Aquarium

The 10,000 square-foot space is called Dino Seas, and it’s a new attraction. Director of Exhibits Bryan Schultz said that previously, there was a Jurassic Giant, and since kids loved the dinosaurs, so they wanted to talk more about pre-historic sea reptiles.

When it’s hot outside, Schultz invites visitors to explore all things “cool” in the exhibit.

The exhibit includes two interactive theaters and an indoor play space — a great addition to the aquarium’s usual …

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