NADA 2025 in New Orleans: A Milestone for Impel and FordDirect [Video]

A Strategic Partnership Launch that Defines the Future of Automotive Retail

The 2025 NADA Show marked a pivotal moment for Impel as we announced our partnership with FordDirect. This collaboration is more than just a business agreement—it’s a launchpad for an innovative future in the automotive industry. 

By integrating Impel AI with FordDirect’s Customer Journey Platform (CJP), Ford dealers and Lincoln retailers can now unify, cleanse, and activate their treasure trove of customer data, delivering more personalized, concierge-like experiences at every touchpoint of the customer lifecycle. 

With valuable customer history and zero-party data now at their disposal, dealers can prioritize resources more efficiently, quickly identifying the shoppers and customers with the highest propensity to purchase or book a service appointment. The result? Faster, more personalized outreach and follow-ups that build relationships and foster greater customer retention.

Energy, Education and Program Enrollment at NADA 

To celebrate, Impel and FordDirect co-hosted a ribbon-cutting ceremony and several dealer sessions at the Impel booth at …