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Interactive and Immersive Marketing

NASCAR Gaming: Insane ‘Talladega Time Warp’ Map Released With Intriguing Twist [Video]

NASCAR takes another step in the world of gaming with the latest Rocket Racing map of 2024 in Fortnite. Despite launching two other maps, the ‘Talladega Time Warp’ is being considered a milestone in the sport’s interactive media experience due to its historical significance, as it takes players on a journey through various eras of the legendary track across five immersive laps.

The initiative is part of NASCAR’s effort to bring its legendary tracks to Rocket Racing in Fortnite, launched in collaboration with UK-based metaverse studio Karta in July. The game allows users to race with cars from their Fortnite inventory, tackling various routes while mastering speed, drifting, and obstacles in both multiplayer and solo races that encourage exploration.

The Chicago Street Course, which was the first track to be reimagined in this series, marked NASCAR’s first official entry into the Fortnite universe.

What sets the Talladega Time Warp apart from …

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