27th September 2024, Friday: In an exciting move for the Indian beauty industry, Nat Habit, a digital-first 100% natural skin and hair care brand, has launched its first-ever brand campaign, “Breathe Life Into Your Beauty.” This campaign stands as a testament to the brand’s philosophy, bringing to life the principles of “Fresh Ayurveda” for the modern consumer. With this initiative, Nat Habit aims to not only raise awareness but also accelerate its journey to the next milestone of INR 300 Cr in topline revenue.
A Fresh Perspective on Ayurveda
Over the past decade, the Indian beauty industry has experienced a surge in natural and Ayurvedic brands. However, many consumers have grown disillusioned with the authenticity and efficacy of these products. Nat Habit has successfully differentiated itself in this space since 2019, winning the trust of over 2.5 million unique customers with its promise of “Fresh Ayurveda.” Unlike other brands, Nat Habit creates 100% natural products formulated on Ayurvedic principles, …