Nearly 50% of voters said deepfakes had some influence on election decision [Video]

Political deepfakes are becoming increasingly prevalent as the presidential election approaches, and they are deceiving more people, experts warn.

According to a recent survey by computer security company McAfee, 63% of people said they have seen a political deepfake in the last 60 days. Nearly half of them (48%), said the deepfake had some influence on who they’ll vote for in the upcoming election.

Deepfakes can be images, videos, or audio that is edited or generated using artificial intelligence tools. The issue is that GenAI tools have made it easier and faster to create realistic AI-generated content, according to McAfee’s head of threat research Abhishek Karnik.

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These deepfakes have become such a common occurrence that more than a quarter of the survey respondents,27%, have seen at least five deepfakes within the past two months. About 13% have seen 10 or …