NETFLIX has agreed a historic deal to broadcast the next Women’s World Cup in the United States.
The global streaming giant has also been granted the rights to the 2031 tournament.
An official statement from FIFA read: “The historic deal will provide US-based fans with unparalleled access to every match live and to immersive coverage, including star-studded studio shows in what is set to be an unprecedented celebration of the women’s game.”
Major tournaments such as the World Cup are traditionally broadcast on free-to-air public networks in order to maximise audience reach.
However, FIFA president Gianni Infantino previously criticised broadcasters – especially in Europe – for undervaluing the right to broadcast the 2023 Women’s World Cup.
On Friday, Infantino said: “This agreement sends a strong message about the real value of the FIFA Women’s World Cup and …