NETINT Technologies about 🎥 How Gen AI is Reshaping Advertising and Boosting the CTV Ecosystem [Video]

The world of connected TV (CTV) advertising is booming. More platforms, even giants like Netflix and Apple, are embracing ad-supported models. But behind this surge lies a problem that’s rarely discussed: low fill rates. With record audiences now streaming content, advertisers are excited to reach them. However, on average, CTV platforms are only filling about 38% of their ad space. That means a huge opportunity is being missed. Jonathan Moffie, CEO of Streamr AI, explains how their generative AI solutions can help change that by making advertising on CTV easier for small and medium-sized businesses (SMBs).

📈 Ad Tech, Fill Rates, and Why CTV Needs a Boost

One of the main challenges in the CTV ad world is the programmatic fill rate—meaning, how often ad slots are sold and filled by advertisers. Platforms like Netflix and Hulu use programmatic auctions to sell ad space, a bit like how stocks are traded on the stock market. But here’s the issue: despite record audiences, these auctions aren’t filling up ad slots as expected. Why? Big brands dominate this space with direct deals, while smaller businesses struggle to break in. Many platforms are also still adjusting to the loss of linear TV revenue, as the traditional cable model included retransmission fees that don’t translate into the CTV world. So, how can we fix this? Jonathan suggests that bringing millions of smaller businesses into the CTV space is one way to drive up fill rates and solve this revenue gap.

💡 The Solution: AI-Powered Ads for Everyone

Streamr AI is focused on reducing the friction for businesses that want to advertise on CTV but find it too complex. Right now, the process of creating and launching ads is so difficult that many small businesses don’t even attempt it. But imagine a world where they could simply enter their website and let AI handle the rest. By using generative AI, Streamr can generate professional-grade ads for businesses in minutes—making CTV accessible for smaller advertisers who have traditionally stuck with mobile and search. This influx of new advertisers will help fill those empty ad slots, bypassing the limitations of programmatic auctions. In essence, Streamr is opening up CTV for everyone, while helping platforms generate more revenue.

CTV is evolving rapidly, and the opportunity is massive. As the technology continues to improve, businesses of all sizes will be able to participate in this lucrative space. Want to learn how to leverage advanced video processing for your own ad campaigns? Schedule a consultation with the NETINT team at https://netint.biz/meet-now or start creating your own AI-powered ads with Streamr at https://streamr.ai/.

#CTV #AdTech #DigitalAdvertising #ProgrammaticAds #SmallBusinessMarketing #GenerativeAI #VideoAds #StreamingPlatforms #MarketingInnovation

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